For over 25 years, Ecotricity has been redefining what it means to be an energy company — pioneering green electricity, championing sustainable innovation, and leading the charge towards a zero-carbon future. From generating 100% renewable power to building Britain’s electric highway, Ecotricity’s mission goes beyond supply. It’s about transforming the way we live, move and power our world — proving that business can be a force for environmental good.
Powering change from the ground up
Founded in 1995 by environmentalist Dale Vince, Ecotricity began with a single windmill in Gloucestershire and a mission to offer the UK’s first 100% green electricity. Today, the company remains a trailblazer in renewable energy, generating electricity from the wind, sun and sea, and investing profits back into developing new green technologies.
Unlike many suppliers, Ecotricity isn’t content to simply buy green energy on the open market. Instead, it builds its own infrastructure, owning and operating wind and solar parks across the country. This hands-on approach means every customer plays a part in expanding the UK’s renewable capacity. The company’s gas offering is also on a greener path, with a commitment to producing sustainable, carbon-neutral gas from grass — a homegrown alternative that could transform how Britain heats its homes.
Driving a transport revolution
Ecotricity’s commitment to sustainability extends well beyond the energy grid. Recognising that transport is one of the UK’s biggest carbon contributors, the company built the Electric Highway — the first nationwide charging network for electric vehicles. This forward-thinking move has helped make EV travel a practical reality, accelerating the shift away from fossil-fuel-powered transport.
The vision doesn’t stop there. Ecotricity is exploring projects that integrate renewable power generation with EV infrastructure, ensuring clean energy is available for every mile driven. By combining sustainable power with sustainable transport, the company is addressing two of the biggest climate challenges at once.
Ethical, transparent and customer-driven
Ecotricity operates with a clear ethical framework: no shareholders to satisfy, no overseas tax arrangements, and no fossil fuels in its supply mix. Instead, it invests customer bills into building new sources of green energy. This reinvestment model means every pound spent has a tangible environmental impact, from funding wind turbines to supporting nature-positive initiatives.
The business is also accredited by the Vegan Society for ensuring that no part of its energy generation involves animal products, an industry first that reflects its broader environmental ethos. Customers benefit from a simple tariff structure, straightforward switching, and award-winning customer service designed to put people — and the planet — first.
A greener tomorrow
As the UK works towards its net zero targets, Ecotricity’s work demonstrates that the energy sector can be a catalyst for change. Whether you’re looking to reduce your household’s carbon footprint, support ethical business practices, or invest in the renewable energy transition, switching to Ecotricity is a direct way to make a measurable difference.
Discover how your energy choices can power real change at ecotricity.co.uk.
