From Aspen to Courchevel, these elite winter playgrounds continue to attract Hollywood stars, royalty, and the global ultra-rich, according to a Saily travel trends analysis. www.saily.com
From Michelin-starred dining on the slopes to ultra-private chalets guarded from paparazzi, these resorts have become global hubs of luxury, privacy, and top-tier snow experiences. “Luxury ski resorts have become more than winter destinations – they’re global social hubs,” says Saily CEO Vykintas Maknickas. “People come for the slopes, but they then return for the privacy, the atmosphere, and the sense of community among other high-achieving travellers. These resorts also offer a rare mix of world-class skiing and an ultra-curated lifestyle experience.” Here’s where you can rub shoulders with the fellow rich and famous.
St Moritz, Switzerland
Synonymous with old-money glamour, St Moritz blends tradition with extravagance. Think Champagne bars on ice lakes, luxury boutiques, and polo matches in the snow. Frequented by aristocracy, film stars, and business magnates, it also delivers exceptional privacy with impeccable Swiss service.
Aspen, Colorado, USA
A magnet for Hollywood and Silicon Valley power players, Aspen blends world-class slopes with high fashion, gourmet après-ski, and exclusive social events. Jeff Bezos and the Obamas have all been spotted here, which comes as no surprise seeing that the ‘Beverly Hills of the Rockies’ has many designer boutiques, members-only clubs, and private jet access.
Verbier, Switzerland
Younger, stylish, and slightly more laid back than St Moritz, Verbier attracts entrepreneurs, athletes, and celebrities like David and Victoria Beckham. Its off-piste skiing is renowned among many for being legendary, and its nightlife rivals Ibiza — but in a much more exclusive, chalet-only setting.
Courchevel 1850, France
Gstaad’s iconic wooden chalets and strict building codes keep the town looking authentically alpine, but behind the facades are some of Europe’s most luxurious homes. Madonna, Julie Andrews, and countless industry titans have long favoured this peaceful, ultra-discreet enclave.
Whistler Blackcomb, Canada
North America’s largest ski area draws celebrities seeking a ‘low-key, high-end’ winter escape. Private chalets, heliskiing, and award-winning spas make Whistler a rising competitor to traditional European luxury spots. And if you’re looking to spot those with equal — and dare we say more? — wealth, Bill Gates and Daniel Radcliffe are known to frequent the slopes.
Zermatt, Switzerland
With unbeatable Matterhorn views, car-free streets, and top-tier dining, Zermatt remains a favourite for travellers who want luxury without losing the charm of a real mountain town. You could also see yourself skiing alongside the likes of Prince William and Princess Katherine, Robbie Williams and more.
So why do these resorts attract the ultra-rich?
Unmatched privacy and discretion
Many luxury resorts offer secluded chalets, private butlers, and secure VIP zones. This allows high-profile guests to avoid paparazzi and crowds.
High-end infrastructure
From perfect grooming to premium ski schools and quick-access helicopter transfers, these resorts deliver seamless, elite-level service.
Michelin-starred après-ski culture
Fine dining, designer boutiques, and exclusive nightlife are as important as the slopes — and these destinations offer it all.
Unique experiences found nowhere else
Ice polo in St Moritz, New Year’s Eve galas in Aspen, luxury spa retreats in Courchevel — these resorts offer signature experiences that attract global trendsetters.
Status and social scene
For many wealthy travellers, these ski towns double as networking hubs, places to meet other founders, celebrities, and influential figures in a relaxed, glamorous setting.
